Q. In what ways would you notice your brand being recognized?
A. Your brand can be recognized if you notice you are gaining popularity; others promoting your work, more hits on your website, galleries becoming interested, more potential buyers, fan growth etc.
Q. Why is it crucial for an artist to have a website?
A. The internet is a large part of the branding process and it allows for others to access your work easier. It makes things more readily available for people to see. It allows for galleries and other organizations to see you have credibility and for them to contact you. People can get to know who you are an an artist before actually meeting you.
Q. How can email be a beneficial form of communication and how is this type of communication different from interacting through other media outlets?
A. E-mail allows you to easily communicate within professional contexts with other artists, galleries etc. It also allows for E-mail blasts so fans can be up-to-date with your work in progress and know what is going on with you and your practice/product. It also allows you to be organized. E-mail is different from other communication outlets because of its speed and ability to be flexible. Snail mail is a good way to send physical things but email saves trees. Posters allow for visual stimulation but can be more complicated. Email is personal and inexpensive for contact.
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