- Negotiations don't need to be mystifying - simple conversations
- Recognize that Its' an Opportunity to Build Social Capital - trust and good will
- Doesn't have to be adversarial - negotiating with someone not against
- "Zero- Sum" thinking - "win - win" attitude
- Long Term Benefits
- Know as much as you can
- Just because you can doesn't mean you should
- Understand benefits
- Keep mystery
- Know when you'll walk
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